Though customer is the purpose of existence of the business and it is often said customer is the king, it is not practiced everywhere. Consumers are subjected to the exploitation now and then and which calls for law. When trust fails between the buyer and the seller, law comes into picture. The consumer protection act is enacted in 1986 to safeguard the consumers from unfair trade practices. The law also underwent an amendment in 2019 to include ecommerce as well. Today, all across the world, new legislation and rules are being developed online era. The new type of market challenges the national regimes of consumer right protection. Without mutual trust between consumers and business operators, the market will not be able to fulfill its potential. This paper attempts know the awareness of provisions of consumer protection act and consumer rights in Mysore district. Around 350 consumers are surveyed and analyzed using SPSS to arrive at the conclusion.
consumer rights, safeguard, consumer protection act, awareness
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